Revenue, cost and Contribution Margin dashboard
Track company, channel, SKU and SKU × channel performance with standardized variable-cost breakups. Use the live view to understand what changed, where revenue came from, and what reduced Contribution Margin.
Open Goal Planner
Set a revenue growth, margin improvement, or balanced revenue + margin goal. The AI will analyze SKU/channel performance and generate weekly recommendations.
Company-level metrics
Live view for selected period.
Channel-level cost and margin breakup
All channels use the same standardized buckets: COGS, ads, platform fees, shipping/logistics, returns and discounts/promos.
SKU-level cost and margin dashboard
Representative SKU-level view with standardized variable-cost breakup. In the real product, this becomes a scrollable detailed SKU list across the full catalogue.
SKU × channel health lookup
Search an SKU to compare revenue, variable costs and Contribution Margin across platforms.
Ask your revenue & margin analyst
Mira is the chat layer on top of the live dashboard and Goal Planner. Ask about channel profitability, SKU economics, cost drivers, or what action the team should consider next.
“Which channel had the highest Contribution Margin this month?”, “Why did Vitamin C Serum margin drop?”, “What should I do to grow revenue without hurting margin?”, “Which SKUs are safe to push on Nykaa?”
Select one goal
AI is analyzing SKU × channel performance
Checking revenue trend, Contribution Margin movement, cost buckets, SKU health, channel economics and weekly action candidates.
Active goal
Current goal status
Recommendations refresh weekly. If it is within a week, the tool shows current progress and existing actions.
Weekly SKU health report
Click a bucket to see the SKUs that the AI used to prepare this week's plan.
Goal action queue
Quantified recommendations generated for the active goal. Approve means creating a manual execution task, not automatic price/ad changes.